In a nutshell
As a lead creative and brand expert for more than 18 years, I’ve always been passionate about great stories and their emotional bond with their audiences. This journey has taken me through every creative format and every marketing channel, from events and brand activations, media & content, to advertising, journalism and so much more, finding new ways to bring value to the brand and drive sales growth through carefully crafted strategies that power engaging narratives and well-rounded customer experiences.
I’m always up for the next creative challenge, ready to bring value to the customer and fight hard for the best ideas, leading talented creative teams to deliver our best collective work, every time.
Not enough...? Dive deeper
I started long ago when Internet was not even "a thing", learning to code to bring ideas to life through what was, back then, a new medium. Since then, the challenge has always been the same: bring a message across to a specific audience, trigger emotion and light-up a targeted tribe through a relevant experience, be it a video, a performance, a brand experience or a simple, yet powerful creative copy. Easier said than done, but aided by talented creatives and guided by thoroughly understood briefs, there has always been a way, and if there wasn't, then we just had to invent a new one. Here are just few of those cases.
Let’s Work Together
Get in touch so we can start working together.